Public relations practitioners define a public as a ________.
A) key audience segment in an advertising campaign
B) group of people who shop for products based on brand recognition
C) media organization responsible for distributing messages
D) group that affect an organization and is affected by the organization's activities
E) measurement of audience response to a promotional message

Question

Quizplus · Accepted Answer

Public relations practitioners view a public as a group that both affects an organization and is affected by the organization's activities. This definition emphasizes the reciprocal relationship between an organization and its stakeholders.

Public Relations Practitioners Define a Public as a ________