A firm's prospective customers generally ________.
A) purchase a firm's products without first obtaining information
B) count among an organization's stakeholders
C) do not respond well to consumer generated marketing
D) tend to be more brand conscious than existing customers
E) are an abstract concept of little importance to sales

Question

Quizplus · Accepted Answer

Prospective customers are considered stakeholders because they have a potential interest or stake in the company, as their future purchasing decisions can affect the organization's performance and strategies.

A Firm's Prospective Customers Generally ________