An organization should be especially cautious about using MPR when ________.
A) the economy is in a downturn and marketing budgets are low
B) the firm is concurrently running advertising campaigns
C) return on investment is inherently unpredictable
D) the message of the firm is not particularly newsworthy
E) the public relations function is overseen by the legal department

Question

Quizplus · Accepted Answer

MPR (Marketing Public Relations) relies on generating newsworthy content to gain media coverage. If the message is not newsworthy, it may not attract media attention, making MPR less effective.

An Organization Should Be Especially Cautious About Using MPR When