The following questions focus on Multidimensional Scaling:
-The dimensions that appear in the perceptual map generated by multidimensional scaling procedures are determined by
A) the research organization conducting the research.
B) the stimulus set.
C) the researcher.
D) the company sponsoring the research project.
E) the statistical program itself.

Question

Quizplus · Accepted Answer

The dimensions in a perceptual map generated by multidimensional scaling are determined by the stimulus set, as the analysis seeks to represent the distances or dissimilarities between items (stimuli) in a low-dimensional space.

The Following Questions Focus on Multidimensional Scaling