Use the following perceptual map to answer the next 4 questions.
Consumers browsing in your local bookstores were asked to make judgments of similarity among various genre of books. The consumers also made ratings of attributes of the types of books, so that vectors representing those attributes might be plotted in the space, aiding interpretation of the dimensions. The consumers also indicated their preferences among these categories. The results are plotted below.

-Which categories are perceived to be the most similar? (circle all that apply)
A)biography and reference
B)adventure and espionage
C)biography, reference, and self-help
D)literature and romance
E)literature and poetry

Question

Use the following perceptual map to answer the next 4 questions.
 Consumers browsing in your local bookstores were asked to make judgments of similarity among various genre of books. The consumers also made ratings of attributes of the types of books, so that vectors representing those attributes might be plotted in the space, aiding interpretation of the dimensions. The consumers also indicated their preferences among these categories. The results are plotted below.
 
-Which categories are perceived to be the most similar? (circle all that apply)
A)biography and reference 
B)adventure and espionage 
C)biography, reference, and self-help 
D)literature and romance 
E)literature and poetry

Quizplus · Accepted Answer

The Answer of Use the following perceptual map to answer the next 4 questions.
 Consumers browsing in your local bookstores were asked to make judgments of similarity among various genre of books. The consumers also made ratings of attributes of the types of books, so that vectors representing those attributes might be plotted in the space, aiding interpretation of the dimensions. The consumers also indicated their preferences among these categories. The results are plotted below.
 
-Which categories are perceived to be the most similar? (circle all that apply)
A)biography and reference 
B)adventure and espionage 
C)biography, reference, and self-help 
D)literature and romance 
E)literature and poetry

Use the Following Perceptual Map to Answer the Next 4