Which of the following is FALSE?
A) A positive linear transformation of the form y = a + bx can only be performed on a ratio scale if one is to preserve the properties of the scale.
B) A ratio scale differs from an interval scale in that the ratio scale has a natural zero.
C) Determination of absolute zero is difficult with measurements in marketing. It is debatable whether many of the constructs used in marketing even possess this property.
D) a and b.
E) a, b, and c.

Question

Quizplus · Accepted Answer

A positive linear transformation (y = a + bx) can be performed on both ratio and interval scales while preserving the properties of the scale. The statement is false because it unnecessarily restricts the transformation to ratio scales only.

Which of the Following Is FALSE