Which of the following is TRUE?
A) The basic format of the scale for the summated ratings method is the same in both construction and use.
B) For both Thurstone and Likert scales, respondents are asked to indicate their degree of agreement or disagreement with each statement.
C) Statements are classified as being favorable or unfavorable a priori with equal-appearing intervals and summated rating scales.
D) a and b.
E) a, b, and c.
Correct Answer:
Verified
Q16: If, when choosing the method of equal-appearing
Q17: Which of the following statements about Thurstone
Q18: Which of the following about the Thurstone
Q19: Which of the following is FALSE?
A) With
Q20: The method of summated ratings overcomes which
Q22: The method of summated ratings
A) does not
Q23: Which of the following statements about Likert
Q24: Item analysis
A) tells the researcher that a
Q25: Item analysis is
A) based on the proposition
Q26: Which of the following is FALSE?
A) Marketers
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