Which of the following statements about Likert summated rating scales is FALSE?
A) The subject indicates his/her degree of agreement or disagreement with each statement.
B) Statements are classified a priori as being favorable or unfavorable.
C) The sample used to screen statements need not be representative of the population on whom the scale is to be used.
D) Members of the screening sample respond to each statement with reference to a particular attitude object.
E) The essential task assigned subjects is the same when using the scale as it is when developing the scale.
Correct Answer:
Verified
Q18: Which of the following about the Thurstone
Q19: Which of the following is FALSE?
A) With
Q20: The method of summated ratings overcomes which
Q21: Which of the following is TRUE?
A) The
Q22: The method of summated ratings
A) does not
Q24: Item analysis
A) tells the researcher that a
Q25: Item analysis is
A) based on the proposition
Q26: Which of the following is FALSE?
A) Marketers
Q27: There are 50 items in a summated
Q28: The three basic uncorrelated dimensions which account
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