There are 50 items in a summated rating scale and the items are scored 1=strongly disagree and 5=strongly agree for positive statements while the reverse scoring is used for negative statements. Subject A has a total score of 150 toward the attitude object "x." This means that
A) subject A has a positive attitude toward "x" because his score exceeds the "middle" score of 125.
B) subject A has a negative attitude toward "x" because his score exceeds the "middle" score of 125.
C) subject A is indifferent to "x" because his score is in the midrange of possible scores.
D) subject A has a more favorable attitude toward "x" than the average subject.
E) none of the above.
Correct Answer:
Verified
Q22: The method of summated ratings
A) does not
Q23: Which of the following statements about Likert
Q24: Item analysis
A) tells the researcher that a
Q25: Item analysis is
A) based on the proposition
Q26: Which of the following is FALSE?
A) Marketers
Q28: The three basic uncorrelated dimensions which account
Q29: When using the semantic differential technique, marketers
Q30: The product-moment correlations of ten Likert
Q31: Which of the following pairs is not
Q32: The semantic differential adjective pair "helpful-unhelpful" is
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