Which of the following is FALSE?
A) Test-retest reliability is typically measured by the degree to which the scores obtained from the same individuals on two different occasions correlate.
B) If an item lacks correlation with other scale items measuring the same construct there is evidence that the item does not belong and should be deleted.
C) In the development of measures of marketing constructs, it is crucial that the measure be purified before data are initially collected.
D) The assessment of the reliability of a measure is useful in the process of purifying an original set of items.
E) If a set of items all measure the same construct, the responses to the items should be correlated.

Question

Quizplus · Accepted Answer

Purification of a measure typically occurs after initial data collection, not before. Initial data collection is necessary to assess the reliability and validity of the items, which informs the purification process.

Which of the Following Is FALSE