Which of the following is the least expensive type of marketing research?
A) primary research conducted by an outside research firm
B) external secondary data from a primary source
C) external secondary data from a secondary source
D) internal secondary data
E) primary research conducted internally

Question

Quizplus · Accepted Answer

Internal secondary data is the least expensive because it involves using data already collected and available within the organization, avoiding costs associated with external data acquisition or new data collection.

Which of the Following Is the Least Expensive Type of Marketing