The information obtained through standardized marketing information services differs from that generated by the company in several regards. Which of the following is NOT one of these differences?
A) Many companies may use the standardized information.
B) The standardized information generally is less expensive than primary research.
C) The standardized secondary information is generally more detailed than that generated internally.
D) a and c above
E) All of the above represent differences between the two sources of data.

Question

Quizplus · Accepted Answer

Standardized secondary information is generally less detailed than information generated internally, as it is designed to be broadly applicable rather than tailored to specific company needs.

The Information Obtained Through Standardized Marketing Information Services Differs from That