Through use of the National Purchase Diary Panel, a subscribing company is able to assess all of the following EXCEPT
A) brand share over time.
B) brand switching behavior.
C) characteristics of heavy buyers.
D) overall size of the market.
E) all of the above can be assessed.

Question

Quizplus · Accepted Answer

The National Purchase Diary Panel provides data on consumer purchasing behavior, allowing companies to assess brand share, brand switching, characteristics of heavy buyers, and overall market size. Therefore, all of the options listed can be assessed using this panel.

Through Use of the National Purchase Diary Panel, a Subscribing