Scanner data can contain which of the following information:
A)the brands of products a household purchases
B)the prices those products were bought at
C)the products the household bought at the previous trip to the grocer
D)the head of household's perception of value for the products
E)a and b

Question

Quizplus · Accepted Answer

Scanner data primarily captures transactional information such as the brands of products purchased (A) and the prices at which those products were bought (B). It does not inherently include data on previous purchases unless specifically linked over time through loyalty programs or similar mechanisms, nor does it capture subjective measures like the head of household's perception of value (D), which would require survey data or similar qualitative insights.

Scanner Data Can Contain Which of the Following Information