Which of the following statements is TRUE of focus groups?
A) The sessions are easy to moderate.
B) It is difficult to support a preconceived position because focus group members have different attitudes on most subjects.
C) The results of sessions are representative of the general population.
D) Coding, tabulation, and analysis of responses is difficult in comparison to a written survey.
E) They are all true.
Correct Answer:
Verified
Q5: An experience survey
A) should contact all people
Q6: In an experience survey
A) the respondents are
Q7: The experience survey is a procedure most
Q8: An experience survey
A) requires interviewing only those
Q9: Focus groups are useful for all of
Q11: Focus groups consist of eight to twelve
Q12: Firms conducting a focus group
A) attempt to
Q13: Focus group weaknesses include
A) difficult to moderate
Q14: Benchmarking is an example of what kind
Q15: You are product manager for Brand X
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