Focus group weaknesses include
A) difficult to moderate the session.
B) responses are not representative of general population.
C) ideas never thought of before may be discovered during the session.
D) a and b.
E) a and c.

Question

Quizplus · Accepted Answer

Focus groups can be challenging to moderate due to the dynamics of group discussion, and the responses obtained may not be representative of the general population, making options A and B correct. Option C is actually a strength of focus groups, as they can generate new ideas.

Focus Group Weaknesses Include