Engaging in marketing activities to improve a company's image that has been tarnished from poor product quality is an example of an external failure activity

Name: Engaging in marketing activities to improve a company's image that has been tarnished from poor product quality is an example of an external failure activity
Brand: Quizplus
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Question

Quizplus · Accepted Answer

External failure activities are those that are taken to improve a company's image after it has been damaged by poor product quality or other negative factors.

Engaging in Marketing Activities to Improve a Company's Image That