Goals for e-mail marketing campaigns are often based on the ____ of people who open a given e-mail and click through to the Web site.
A) percentage
B) minimum number
C) maximum number
D) quality

Question

Quizplus · Accepted Answer

The success of e-mail marketing campaigns is typically measured by the percentage of recipients who open the e-mail and then click through to the website. This metric is known as the click-through rate (CTR), which is a ratio or percentage indicating how many people who received the email actually engaged with its content by clicking on a link within the email.

Goals for E-Mail Marketing Campaigns Are Often Based on the ____