Question 1

The higher the bounce rate number is, the better your site.

Accepted Answer

A higher bounce rate typically indicates that visitors are leaving your site quickly after arriving, which can suggest that your site is not meeting their expectations or needs effectively.

Question 2

One particularly interesting feature of tracking programs, especially for B2B sites, is the ability to see patterns in who has been visiting a site.

Accepted Answer

Tracking programs for B2B sites often include features that allow businesses to analyze visitor data, identifying patterns and trends in who visits their site. This can include information on the industries, companies, and sometimes even the specific individuals who are engaging with the site, providing valuable insights for sales and marketing strategies.

Question 3

The location feature of a tracking program breaks down users by geography.

Accepted Answer

The answer of The location feature of a tracking program...

Question 4

Google's Traffic Sources Overview lets the marketer know how visitors are finding the site.

Accepted Answer

Google's Traffic Sources Overview is a feature in Google Analytics that allows marketers to see how visitors are arriving at their site, whether it be through search engines, direct visits, referral sites, or social media platforms.

Question 5

The content program lists every page of the site in order of the most visited, providing information for each page.

Accepted Answer

A content program typically refers to a strategy or plan for creating, publishing, and managing content, rather than listing site pages by visitation metrics.

Question 6

Marketers must set ____ that take into account the purpose of the site or campaign, the market, the budget, or a combination of all of these factors.
A) quotas
B) goals
C) objectives
D) milestones

Accepted Answer

The answer of Marketers must set ____ that take into...

Question 7

Goals for e-mail marketing campaigns are often based on the ____ of people who open a given e-mail and click through to the Web site.
A) percentage
B) minimum number
C) maximum number
D) quality

Accepted Answer

The success of e-mail marketing campaigns is typically measured by the percentage of recipients who open the e-mail and then click through to the website. This metric is known as the click-through rate (CTR), which is a ratio or percentage indicating how many people who received the email actually engaged with its content by clicking on a link within the email.

Question 8

E-commerce sites often set goals based on ____.
A) click-thru rate
B) return rate
C) gross revenue
D) profit

Accepted Answer

Gross revenue is a common goal for e-commerce sites because it represents the total amount of money generated from sales.

Question 9

Marketers create links and ____ that draw attention to and deliberately drive people to pages that they most want users to visit.
A) dynamic elements
B) style elements
C) text elements
D) visual elements

Accepted Answer

Visual elements are used by marketers to attract attention and guide users to specific pages, as they are more engaging and noticeable.

Question 10

For sites that want users to register as members, sign up for an online newsletter, or otherwise subscribe to the site, marketers set goals that are based on ____.
A) the number of participating visitors
B) the click-thru rate
C) the conversion rate
D) the gross revenue

Accepted Answer

The answer of For sites that want users to register...

Question 11

____ marketing efforts can help increase the number of visitors to a site, but the site must be designed in such a way as to keep people there longer.
A) Internal-facing
B) External-facing
C) Partner-facing
D) Extranet-facing

Accepted Answer

External-facing marketing efforts are aimed at attracting visitors from outside the organization, which can help increase the number of visitors to a site.

Question 12

It is vital to set appropriate, realistic goals based on solid figures aimed at achieving a(n) ____.
A) internal ROI
B) external ROI
C) positive ROI
D) negative ROI

Accepted Answer

Setting appropriate, realistic goals based on solid figures is aimed at achieving a positive ROI (Return on Investment), which indicates a beneficial return on the investments made.

Question 13

____ is the positive or negative return that is generated from any investment, including marketing and Web efforts.
A) TPO
B) TRO
C) TCO
D) ROI

Accepted Answer

ROI (Return on Investment) is the correct term for the positive or negative return generated from any investment, including marketing and Web efforts. It measures the efficiency of an investment.

Question 14

A(n) ____ is an online seminar in which a speaker makes a presentation on a given topic to an audience over the Web.
A) E-Lecture
B) Webinar
C) Web-lecture
D) E-Seminar

Accepted Answer

A webinar is an online seminar where a speaker or a group of speakers present a topic to an audience over the internet, often allowing for interaction through questions and answers.

Question 15

A ____ is a page on a Web site that is set up for certain visitors to access, but the page is usually not accessible from the main site itself.
A) target page
B) start page
C) landing page
D) home page

Accepted Answer

A landing page is specifically designed for visitors to land on, often from a marketing or advertising campaign, and is not typically accessible through the main navigation of a website.

Question 16

By creating ____, the company can assess which efforts were more effective than others and which audience stays on the site longer, converts better, and navigates through the rest of the site more frequently.
A) landing pages
B) start pages
C) begin pages
D) target pages

Accepted Answer

Landing pages are specifically designed to capture a visitor's information or lead them towards a specific action, making them a valuable tool for assessing the effectiveness of marketing efforts and understanding audience behavior.

Question 17

Google Analytics requires that developers put the lines of code directly above the ____ code at the bottom of the page. A) B) C) D)

Accepted Answer

Google Analytics tracking code should be placed directly above the tag at the bottom of the page to ensure that the page content loads efficiently before the tracking code executes.

Question 18

In Google Analytics, the ____ is located at the top of the dashboard and shows the activity on the site within a specified time period.
A) activity
B) site usage
C) adwords usage
D) timeline

Accepted Answer

The timeline in Google Analytics is located at the top of the dashboard and displays the activity on the site over a specified time period.

Question 19

In Google Analytics, each day is represented by a(n) ____ marking how many visits were made to the site that day.
A) line
B) small dot
C) open circle
D) triangle

Accepted Answer

In Google Analytics, each day's visits are represented by a small dot on the graph, indicating the number of visits for that particular day.

Question 20

In Google Analytics, users can change the parameters of the timeline to review any one date or date range by using the ____.
A) resizable calendar widget
B) drag-and-drop feature
C) collapsible calendar menu
D) dynamic calendar feature

Accepted Answer

The answer of In Google Analytics, users can change the...

Quiz 13: Traffic Analysis and Measuring for Success

The higher the bounce rate number is, the better your site.

One particularly interesting feature of tracking programs, especially for B2B sites, is the ability to see patterns in who has been visiting a site.

The location feature of a tracking program breaks down users by geography.

Google's Traffic Sources Overview lets the marketer know how visitors are finding the site.

The content program lists every page of the site in order of the most visited, providing information for each page.

Marketers must set ____ that take into account the purpose of the site or campaign, the market, the budget, or a combination of all of these factors.

Goals for e-mail marketing campaigns are often based on the ____ of people who open a given e-mail and click through to the Web site.

E-commerce sites often set goals based on ____.

Marketers create links and ____ that draw attention to and deliberately drive people to pages that they most want users to visit.

For sites that want users to register as members, sign up for an online newsletter, or otherwise subscribe to the site, marketers set goals that are based on ____.

____ marketing efforts can help increase the number of visitors to a site, but the site must be designed in such a way as to keep people there longer.

It is vital to set appropriate, realistic goals based on solid figures aimed at achieving a(n) ____.

____ is the positive or negative return that is generated from any investment, including marketing and Web efforts.

A(n) ____ is an online seminar in which a speaker makes a presentation on a given topic to an audience over the Web.

A ____ is a page on a Web site that is set up for certain visitors to access, but the page is usually not accessible from the main site itself.

By creating ____, the company can assess which efforts were more effective than others and which audience stays on the site longer, converts better, and navigates through the rest of the site more frequently.

Google Analytics requires that developers put the lines of code directly above the ____ code at the bottom of the page.

In Google Analytics, the ____ is located at the top of the dashboard and shows the activity on the site within a specified time period.

In Google Analytics, each day is represented by a(n) ____ marking how many visits were made to the site that day.

In Google Analytics, users can change the parameters of the timeline to review any one date or date range by using the ____.