____ refers to the proportion of customers that discontinue a service or their association with a brand during a given time period.
A) Burn rate
B) Churn rate
C) Bounce rate
D) Conversion rate

Question

Quizplus · Accepted Answer

Churn rate is the correct term for the proportion of customers that stop using a service or end their relationship with a brand over a specific period.

____ Refers to the Proportion of Customers That Discontinue a Service