Companies that understand the value of the brand and the importance of maintaining consistency do so by developing a brand guide, sometimes called a logo guide.
Correct Answer:
Verified
Q11: The reasons brand contributes to growth is
Q12: If most marketers were forced to designate
Q13: Personalities in the brands we buy have
Q14: Fonts that reside on a company's Web
Q15: Companies may spend a good part of
Q17: Information found within the guide includes brand
Q18: As a general rule, brand guides are
Q19: A brand and the company's operations really
Q20: The Web is just another traditional marketing
Q21: In one sense, the Web is not
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