As a general rule, brand guides are only meant to be a suggested guide to people outside of a company's core marketing group, such as sales people and vendors.
Correct Answer:
Verified
Q13: Personalities in the brands we buy have
Q14: Fonts that reside on a company's Web
Q15: Companies may spend a good part of
Q16: Companies that understand the value of the
Q17: Information found within the guide includes brand
Q19: A brand and the company's operations really
Q20: The Web is just another traditional marketing
Q21: In one sense, the Web is not
Q22: One full-page print ad can cost anywhere
Q23: The Web's exposure is limitless and easily
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