The ____ is the foundation upon which marketing programs are developed.
A) hook
B) tagline
C) image
D) brand

Name: The ____ is the foundation upon which marketing programs are developed. A) hook B) tagline C) image D) brand
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The brand is the foundation upon which marketing programs are developed, as it represents the identity of a product or service and encompasses the values, characteristics, and attributes that distinguish it from competitors.

The ____ Is the Foundation Upon Which Marketing Programs Are