Consumers who are committed to one brand, so much so that they will travel out of their way to get it are said to be brand ____.
A) conscious
B) aware
C) preferred
D) loyal

Question

Quizplus · Accepted Answer

Brand loyalty refers to consumers who are committed to a brand to the extent that they will go out of their way to purchase it, showing a strong preference and dedication to that brand over others.

Consumers Who Are Committed to One Brand, So Much So