Because of social media tools, the Web has the ability to speak to each member of a given audience on an individual basis through ____.
A) customization
B) personalization
C) self-configuration
D) community configuration

Question

Quizplus · Accepted Answer

Personalization is the correct answer because it refers to the process of tailoring content and communication to the individual preferences and interests of users, which is a key feature of social media tools.

Because of Social Media Tools, the Web Has the Ability