The ability to market to individuals based on ____ increases the potential for sales by making brands accessible to the people most likely to buy them.
A) previous buying behavior
B) projected buying behavior
C) advertising preferences
D) demographics

Question

Quizplus · Accepted Answer

Previous buying behavior is a strong indicator of future buying behavior. By targeting individuals based on their previous purchases, brands can increase the likelihood of making a sale.

The Ability to Market to Individuals Based on ____ Increases