Integrated event marketing is:
A) The usage of multiple marketing channels and tools
B) Using multiple colors in your brochures
C) Using multiple images in your brochures
D) Using multiple celebrities
Correct Answer:
Verified
Q9: Sponsorship is a:
A) Fad
B) Trend
C) Example of
Q10: Public relations is:
A) Free advertising
B) A third
Q11: Comparable advertising value is:
A) An estimate of
Q12: Placement is:
A) The actual location of your
Q13: When designing event print and web materials,
Q14: A stunt could be a:
A) Contest
B) Flash
Q15: A celebrity appearance could be a:
A) Contest
B)
Q16: News reporters may be interested in events
Q17: A clipping and media monitoring service is:
A)
Q18: When selecting a celebrity to promote your
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