Question 1

The five phases in the Event Leadership process include:

Accepted Answer

The Event Leadership process typically includes phases such as research, design, planning, coordination, and evaluation, which are covered in choices A and B.

Question 2

The first phase in the Event leadership process is:

Accepted Answer

Research is the first phase in the Event leadership process as it involves gathering information to understand the needs, goals, and context of the event.

Question 3

Evaluation is directly connected to:

Accepted Answer

Evaluation is directly connected to research as it involves assessing and analyzing data to determine the effectiveness or outcomes of a particular study or project.

Question 4

Event managers primarily use quantitative research to determine demographic information such as:

Accepted Answer

Quantitative research is used to gather numerical data, making it suitable for determining demographic information like age, gender, and income.

Question 5

One type of qualitative event management research includes conducting:

Accepted Answer

Focus groups are a qualitative research method where a small group of people discuss a topic guided by a moderator, providing in-depth insights.

Question 6

It is best to use:

Accepted Answer

Using both quantitative and qualitative research provides a more comprehensive understanding by combining numerical data with detailed insights.

Question 7

Your Event Leadership research should be:

Accepted Answer

Event Leadership research should be both highly valid and highly reliable to ensure that the findings are accurate and consistent.

Question 8

When selecting the appropriate pre-event research method for examining the culture of the local community where the event will occur you may wish to:

Accepted Answer

Participant/Observer techniques allow for a deeper understanding of the local community's culture by directly engaging with and observing the community, providing insights beyond just demographic or psychographic data.

Question 9

The term EMBOK means:

Accepted Answer

EMBOK stands for Event Management Body of Knowledge, which is a framework for the knowledge and processes involved in event management.

Question 10

A strength of your event could be:

Accepted Answer

All of the options listed (strong budget, strong staff, strong sponsorship history) contribute to the overall strength of an event, making "All of the above" the correct choice.

Question 11

A planned event strength is generally:

Accepted Answer

A planned event strength is generally known because it is planned in advance and the resources required to execute the event are known.

Question 12

A planned event weakness is generally:

Accepted Answer

Poorly trained volunteers and staff can both contribute to the weakness of a planned event, as they are crucial for smooth operations and guest satisfaction.

Question 13

A planned event opportunity is generally:

Accepted Answer

A planned event opportunity is generally predictable but perhaps unknown.

Question 14

Planned opportunities may include all:

Accepted Answer

Planned opportunities typically involve identifying potential sponsorships that can be leveraged, rather than issues like too little sponsorship or too much money.

Question 15

Planned event threats may include:

Accepted Answer

Planned event threats can encompass a range of issues including weather, terrorism, and reduced attendance, making "All of the above" the correct choice.

Question 16

A planned event threat is a future occurrence that may:

Accepted Answer

A planned event threat refers to any potential issue that could jeopardize the successful outcome of the event, impacting its overall execution and objectives.

Question 17

A comprehensive needs assessment for your event will include:

Accepted Answer

A comprehensive needs assessment for an event typically includes a SWOT analysis to understand strengths, weaknesses, opportunities, and threats; a GAP analysis to identify the difference between current and desired states; and an evaluation of feasibility, viability, and sustainability to ensure the event can be successfully executed and maintained.

Question 18

A GAP analysis identifies:

Accepted Answer

A GAP analysis identifies the differences between current service quality and desired service quality, highlighting areas that need improvement.

Question 19

To communicate effectively with event stakeholders, you may wish to use a:

Accepted Answer

All options are valid methods for communicating with event stakeholders, as they provide different ways for stakeholders to share information, feedback, and engage in discussions.

Question 20

The term CSR means:

Accepted Answer

CSR stands for Corporate Social Responsibility, which refers to a company's efforts to improve society in some way, often through sustainable practices, ethical business operations, and community engagement.

Quiz 2: Models of Global Planned Events