Question 1

Before World War II downtown theaters in big cities were often called "movie palaces" because they were so opulent, plush, and lavishly decorated.

Accepted Answer

Movie palaces were indeed grand, opulent theaters built in the United States from the 1910s to the 1940s, designed with lavish architectural styles and luxurious amenities to provide an extraordinary movie-going experience, hence the term "palace."

Question 2

In the outlying neighborhoods of big cities and in small towns movie theaters were neither as big nor as fancy as the downtown movie palaces.

Accepted Answer

Outlying neighborhoods and small towns typically had smaller, less elaborate movie theaters compared to the grand, ornate movie palaces found in the downtown areas of big cities, which were designed to be luxurious entertainment venues.

Question 3

Although the term hadn't yet come into use, D.W. Griffith's Birth of a Nation that debuted in 1915 was a "blockbuster" by the standards of that time.

Accepted Answer

Despite the term "blockbuster" not being used at the time, D.W. Griffith's "Birth of a Nation" was a massive commercial success, drawing huge audiences and earning unprecedented amounts of money for the era, fitting the later definition of a "blockbuster."

Question 4

Dialogue is often kept to a minimum in B-movies so they will be more easily adaptable for distribution to non-English-speaking audiences overseas.

Accepted Answer

B-movies typically have limited dialogue to simplify dubbing and subtitling for international distribution, making them more accessible and cost-effective for non-English-speaking markets.

Question 5

TiVo allows viewers to time shift.

Accepted Answer

TiVo, a digital video recorder (DVR), allows users to record television programming and watch it at a later time, effectively enabling time-shifting of TV content.

Question 6

Advertisers eagerly welcomed video recorders because they allow viewers to watch their commercials many times.

Accepted Answer

Advertisers were initially concerned about video recorders because they allowed viewers to skip commercials, not watch them multiple times.

Question 7

VOD, or video on demand, has resulted in television networks providing content for portable devices.

Accepted Answer

VOD allows users to select and watch video content on demand, which has led television networks to adapt by offering their content on portable devices such as smartphones and tablets to meet the changing consumption habits of viewers.

Question 8

Fearing the market for DVD-delivery of movies had peaked, Netflix tried to shift its business model to online streaming of movies but had to backdown due to negative customer reactions.

Accepted Answer

Netflix successfully shifted its business model to online streaming of movies and has become a major player in the streaming industry.

Question 9

Television's economic infrastructure is fracturing because advertisers now have so many other options available for making visual and motion-based appeals to consumers.

Accepted Answer

The rise of digital platforms and social media has provided advertisers with numerous alternatives to traditional television, leading to a shift in advertising strategies and impacting television's economic model.

Question 10

Video-on-demand, the Internet, and the proliferation of mobile devices which can all carry television programming continues to make television's mass audience even larger.

Accepted Answer

The proliferation of video-on-demand, the Internet, and mobile devices has led to more fragmented audiences as people have more options for consuming content, rather than increasing television's traditional mass audience.

Question 11

Television is experiencing democratization as power and control of content shifts from network programmers to individual viewers surfing the Web and using video-on-demand technologies.

Accepted Answer

The rise of the internet and video-on-demand services has allowed viewers to choose what, when, and how they watch content, reducing the control that traditional network programmers once had.

Question 12

Much of the success of __________ is due to his audience research, personally talking with the audiences of his plays, which showed him that a large and underserved market is waiting for middle-class comedies aimed at African-American audiences.

Accepted Answer

The answer of Much of the success of __________ is...

Question 13

The best description of the mutually beneficial cooperation that exists between television and the movie industry today is __________ .

Accepted Answer

The answer of The best description of the mutually beneficial...

Question 14

The business practice in which actors are made into celebrities to increase the size of movie audiences is called the __________ . .

Accepted Answer

The answer of The business practice in which actors are...

Question 15

__________ is a rental agreement that requires movie theaters to accept a batch of movies which may include lower-quality ones they don't want.

Accepted Answer

The answer of __________ is a rental agreement that requires...

Question 16

__________, the man who developed the star system, brought mass production to movie-making.

Accepted Answer

The answer of __________, the man who developed the star...

Question 17

Famous Players was the original name of the studio that became __________.

Accepted Answer

The answer of Famous Players was the original name of...

Question 18

The early network television industry was modeled after network radio which was based in __________ while the movie industry centered around Hollywood.

Accepted Answer

The answer of The early network television industry was modeled...

Question 19

The infrastructure of U.S. television as it developed was a __________ system.

Accepted Answer

The answer of The infrastructure of U.S. television as it...

Question 20

Once the Fox Television Network had been established, the major television networks were referred to as the __________.

Accepted Answer

The answer of Once the Fox Television Network had been...

Quiz 6: Motion Media