John Kenney, who created BP's unsuccessful campaign to enhance its image ruefully admitted that the biggest reason it failed was that it was
A) "a false front without substance."
B) "mere marketing."
C) "over-shadowed by similar campaigns from other oil companies."
D) "woefully underfunded for such a massive campaign."

Question

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The Answer of John Kenney, who created BP's unsuccessful campaign to enhance its image ruefully admitted that the biggest reason it failed was that it was
A) "a false front without substance."
B) "mere marketing."
C) "over-shadowed by similar campaigns from other oil companies."
D) "woefully underfunded for such a massive campaign."

John Kenney, Who Created BP's Unsuccessful Campaign to Enhance Its