One of the best examples of effectively handling a public relations crisis came from
A) BP's handling of the Gulf Coast oil spill.
B) British Petroleum's response to an explosion and fire in a Texas oil refinery.
C) Lucky Strike's "torches of freedom" smoking campaign created by Edward Bernays.
D) Tylenol's handing of tampering that killed several people.

Question

Quizplus · Accepted Answer

Tylenol's handling of the tampering crisis in 1982 is considered a textbook example of effective crisis management. The company quickly recalled products, communicated transparently with the public, and introduced tamper-proof packaging, which helped restore consumer trust.

One of the Best Examples of Effectively Handling a Public