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In Advertising, the Performance Contract System of Payment Entails

Question 16

Multiple Choice

In advertising, the performance contract system of payment entails


A) billing clients a certain percentage above the media charge for time and space.
B) billing for expenses and modest profit with extra compensation for successful campaigns.
C) a fee arrangement where agencies bill clients for expenses as they are incurred.
D) cash up front but with a guaranteed refund if goals aren't met.

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