In advertising, the performance contract system of payment entails
A) billing clients a certain percentage above the media charge for time and space.
B) billing for expenses and modest profit with extra compensation for successful campaigns.
C) a fee arrangement where agencies bill clients for expenses as they are incurred.
D) cash up front but with a guaranteed refund if goals aren't met.
Correct Answer:
Verified
Q11: The first advertising agency was founded by
A)
Q12: Which of these service was among those
Q13: Most ad agencies will offer advertisers all
Q14: Using traditional models, an ad agency's commission
Q15: Advertising agency compensation has shifted from commission
Q17: When an advertising agency takes its compensation
Q18: Which is chanciest type of contract for
Q19: What was the criticism of the U.S.
Q20: The systematic outline of where ads will
Q21: Most media plans begin with an examination
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