The systematic outline of where ads will be placed to reach the right target audiences is called the
A) advertisement.
B) reproduction.
C) media plan.
D) placement key.
Correct Answer:
Verified
Q15: Advertising agency compensation has shifted from commission
Q16: In advertising, the performance contract system of
Q17: When an advertising agency takes its compensation
Q18: Which is chanciest type of contract for
Q19: What was the criticism of the U.S.
Q21: Most media plans begin with an examination
Q22: Which professional determines the most effective media
Q23: Media buyers verify circulation claims of printed
Q24: Studies show that readers of newspapers
A) pay
Q25: What is a disadvantage of newspaper advertising?
A)
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