Word-of-mouth testimonials, friends talking to friends, is known as
A) traditional advertising.
B) media advertising.
C) brand watch.
D) buzz advertising.
Correct Answer:
Verified
Q43: Bunching is
A) running multiple condensed versions of
Q44: Running a condensed version of an ad
Q45: Clutter in advertising is defined as
A) too
Q46: Television commercials have been shortened from 60
Q47: A number of shorter ads competing against
Q49: What is viral advertising?
A) pastel messages from
Q50: Which of the following is an example
Q51: The advent of TiVo has prompted new
Q52: The practice of product placement first began
Q53: Dave Balter specializes in what type of
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