Average advertising agency commissions have dropped below the old standard of 15 percent.

Name: Average advertising agency commissions have dropped below the old standard of 15 percent.
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Question

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The traditional 15 percent commission model for advertising agencies has been largely replaced by various fee structures, including fixed fees, performance-based fees, and lower percentage commissions, reflecting changes in media buying and the advertising industry.

Average Advertising Agency Commissions Have Dropped Below the Old Standard