When developing a survey instrument, it is important to pay attention to the wording of survey questions because
A) people remember polysyllabic words best.
B) people remember the words they heard first.
C) wording can skew responses.
D) people will reject a pollster who uses slang.
Correct Answer:
Verified
Q15: The margin of error for a survey
Q16: What kind of sampling matches the demographics
Q17: Why is it important to know when
Q18: It is important to know who paid
Q19: Which of the following is NOT true
Q21: Who selects the participants in a straw
Q22: 900-number phone surveys are an example of
A)
Q23: Newspapers conduct people-on-the-street interviews because
A) they are
Q24: What organization checks circulation claims?
A) Arbitron Circulation
Q25: Who was the first pollster to measure
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