Who was the first pollster to measure how many people listened to network radio programs?
A) George Gallop
B) A.C. Nielsen
C) Archibald Crossley
D) Rupert Murdoch
Correct Answer:
Verified
Q20: When developing a survey instrument, it is
Q21: Who selects the participants in a straw
Q22: 900-number phone surveys are an example of
A)
Q23: Newspapers conduct people-on-the-street interviews because
A) they are
Q24: What organization checks circulation claims?
A) Arbitron Circulation
Q26: Congressional investigations into false and inflated claims
Q27: The Broadcast Ratings Council
A) surveys broadcasters.
B) accredits
Q28: When events such as giveaways coincide with
Q29: Which is a television ratings sweeps month?
A)
Q30: When polled with handwritten diaries, many people
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