Congressional investigations into false and inflated claims about broadcast ratings prompted networks to create the
A) Audit Bureau of Ratings.
B) Pew Research Center.
C) Broadcast Ratings Council.
D) Institute of American Public Opinion.
Correct Answer:
Verified
Q21: Who selects the participants in a straw
Q22: 900-number phone surveys are an example of
A)
Q23: Newspapers conduct people-on-the-street interviews because
A) they are
Q24: What organization checks circulation claims?
A) Arbitron Circulation
Q25: Who was the first pollster to measure
Q27: The Broadcast Ratings Council
A) surveys broadcasters.
B) accredits
Q28: When events such as giveaways coincide with
Q29: Which is a television ratings sweeps month?
A)
Q30: When polled with handwritten diaries, many people
Q31: The flush factor is a term to
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