In Trying to Convince Her Company to Do Consumer Research

In trying to convince her company to do consumer research with social media, Joan Lewis, Procter & Gamble's market knowledge officer, has asserted all of the following EXCEPT

A) social media are quicker than other methods for tracking fast-changing consumer behavior.
B) social media permit better two-way communication between the company and consumers .
C) social media research needs more sophistication and better standards of measurement.
D) social media research will soon replace outdated and expensive traditional research methods.