Which of the following is NOT a tool used to measure broadcast audiences?
A) interviews by phone or in-person
B) viewing and listening diaries
C) mass mailings
D) people meters
Correct Answer:
Verified
Q30: When polled with handwritten diaries, many people
Q31: The flush factor is a term to
Q32: When viewers avoid commercials by changing from
Q33: A polling technique to gauge how attentive
Q34: Among the statistics that have been used
Q36: Media Metrix is a leading audience measuring
Q37: A2/M2 is a ratings measurement system created
Q38: In trying to convince her company to
Q39: Which of the following is an interview-based
Q40: Which research method is called the "heartthrob
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents