When viewers avoid commercials by changing from channel to channel, it is called
A) zapping.
B) flipping.
C) flushing.
D) zipping.
Correct Answer:
Verified
Q27: The Broadcast Ratings Council
A) surveys broadcasters.
B) accredits
Q28: When events such as giveaways coincide with
Q29: Which is a television ratings sweeps month?
A)
Q30: When polled with handwritten diaries, many people
Q31: The flush factor is a term to
Q33: A polling technique to gauge how attentive
Q34: Among the statistics that have been used
Q35: Which of the following is NOT a
Q36: Media Metrix is a leading audience measuring
Q37: A2/M2 is a ratings measurement system created
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