Procter & Gamble's market knowledge officer thinks there's a need to do more qualitative research relating to social media in addition to traditional quantitative data-gathering.

Question

Quizplus · Accepted Answer

Qualitative research provides insights into the why and how of consumer behavior, which is crucial for understanding the nuances of social media interactions and consumer sentiments that quantitative data alone might not reveal.

Procter & Gamble's Market Knowledge Officer Thinks There's a Need