Heatmapping is a new research tool that uses a video camera to track people's eye movements as they look at a web page to determine what attracted their attention without asking questions.

Question

Quizplus · Accepted Answer

Heatmapping is a technique that visually represents data on where users focus their attention on a webpage, often using eye-tracking technology to record and analyze eye movements.

Heatmapping Is a New Research Tool That Uses a Video