The theory that sees the media as a kind of hypodermic needle, injecting concepts into its viewers, is essentially the same as approach called the

Name: The theory that sees the media as a kind of hypodermic needle, injecting concepts into its viewers, is essentially the same as approach called the
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The magic bullet model, also known as the hypodermic needle theory, suggests that the media has a direct, immediate, and powerful effect on its audience, as if ideas were injected into the viewer's mind.

The Theory That Sees the Media as a Kind of Hypodermic