Early mass communication scholars wrongly assumed that
A) people are active, not passive media users.
B) people absorb messages like sponges.
C) audiences are intelligent.
D) people review media content critically.
Correct Answer:
Verified
Q3: All of the various theories about the
Q4: Walter Lippmann argued that we see the
Q5: The idea that media have immediate, direct
Q6: What Yale psychologist studied World War II
Q7: The theory that sees the media as
Q9: Another popular name for the overrated powerful
Q10: The belief that individuals underestimate the impact
Q11: Which of the following statements is an
Q12: Sociologist Paul Lazarsfeld conducted voter behavior studies
Q13: Who was the sociologist who became known
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