The powerful effects theory likened the media to a hypodermic needle.

Name: The powerful effects theory likened the media to a hypodermic needle.
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The powerful effects theory, also known as the "hypodermic needle model" or "magic bullet theory," suggests that mass media could influence a large group of people directly and uniformly by 'injecting' them with appropriate messages designed to trigger a desired response.

The Powerful Effects Theory Likened the Media to a Hypodermic