The bullet model is another name for the two-step model.

Name: The bullet model is another name for the two-step model.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The bullet model, also known as the hypodermic needle model or magic bullet theory, suggests that mass media messages have a direct, immediate, and powerful effect on the audience. The two-step flow model, on the other hand, posits that media effects are indirectly mediated by opinion leaders who receive messages from the media and interpret them for their less active peers.

The Bullet Model Is Another Name for the Two-Step Model