Question 1

Explain the cumulative effects theory and discuss where it falls on a continuum between the powerful effects theories and the minimalist effects theories that were developed much earlier than it was. To which of these earlier theories is it most similar?

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Question 2

Describe Noelle-Neumann's spiral of silence and the impact it can have on a society. Explain why it's considered to be part of the cumulative effects theory and why its developer worries about its possible effects on democratic societies.

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Question 3

Describe how the media help in the socialization of children and cite three examples of the prosocial values that are portrayed by the media in the United States.

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Question 4

Describe the impact on children of increased intergenerational eavesdropping and discuss three examples of it you recall from your own life experiences.

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Question 5

Describe the concept of cultural transmission and then, within that framework, discuss the differences between historical transmission and contemporary transmissions. Be sure to include at least two examples of each.

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Question 6

Describe the difference between the cathartic effect theory and the catalytic theory of being exposed to violent content in the mass media and explain where these two theories fall on a continuum running from "media violence is good for the audience" to "media violence is harmful.

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Question 7

Using the desensitizing theory, explain how an individual is likely to react to watching or reading high volumes of media-depicted violence. In the long run, what are the likely effects on the individual and on society as a whole from such exposure to media violence?

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Quiz 13: Mass Media Effects