Goal setting is a more effective tool for planning than SWOT analysis because:
A) goal setting starts where SWOT ends
B) the SWOT process delays decision making
C) a SWOT analysis offers no direction to a firm
D) all of the above

Question

Quizplus · Accepted Answer

Goal setting provides direction and benchmarks for success, building on the insights from a SWOT analysis. SWOT analysis identifies strengths, weaknesses, opportunities, and threats but doesn't set specific goals or directions, which can delay decision-making without a subsequent goal-setting process.

Goal Setting Is a More Effective Tool for Planning Than