The Marakon profitability matrix is appropriate for:
A) comparing programs in the strategic plan
B) comparing competitors in terms of their market positions
C) comparing business units in terms of their economic performance
D) comparing countries in terms of their economic performance

Question

Quizplus · Accepted Answer

The Marakon profitability matrix is a tool used to compare business units within a company in terms of their economic performance, helping to assess and prioritize them based on profitability and investment needs.

The Marakon Profitability Matrix Is Appropriate For